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Cognitive Investing: The Key to Making Better Investment Decisions, by Rich Willis
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Investors ask the wrong questions. Will the stock market rise or fall in the next month? What is the best place to put my money right now? Will interest rates rise or fall? Will the economy improve or get worse? What will be the best performing stock during the next year? The problem with all of these questions is that the answers are unknowable and will always be so. Dwelling on the unknowable is a fruitless quest that will not bring investors any closer to achieving long-term financial goals. Our fundamental problem is that we are using the wrong part of the brain.
Cognitive Investing explains how to make investment decisions using the portion of the brain better suited for the task and answers the questions investors should be asking. What is the relationship between the economy and the stock market? What is the difference between investing and gambling? Why is selling much more difficult than buying? How important is diversification? Why do natural psychological urges lead us to make poor investing decisions? Understanding the answers to these and many more essential questions will profoundly and fundamentally transform the way you approach investing.
- Sales Rank: #2091493 in eBooks
- Published on: 2011-03-03
- Released on: 2011-03-03
- Format: Kindle eBook
Most helpful customer reviews
4 of 4 people found the following review helpful.
Outstanding, Indispensable Guide to Investing -- in Spite of your Brain
By John Phelps
Rich Willis has created an essential guide for investors to navigate through the confusion of markets, and more importantly our own brain's confusing signals. You will be clear about which investments to avoid and which to stock up on - just like walking past the junk food aisle to get to the natural foods section at the supermarket. You will learn how to eliminate hidden fees and focus on high protein investments, while reducing risk through an ingenious system of diversification and rebalancing. Rich serves up a total investment system that explains how to optimally allocate at a high level but also what to buy at the most granular level, along with when and how to rebalance. Rich is a gifted coach who delivers elegant clarity in bite-sized chapters.
You will not be able to put this guide down, but you'll also pick it up regularly for the rest of your investing life.
This book will reform your investing bad habits and create many good ones.
I've looked for someone like Rich and this book for 30 years.
2 of 2 people found the following review helpful.
WOW! I have clarity on my relationship with money
By nanojohn1
Cognitive Investing delivers on its introductory promise, "This book provides food for your reflective brain." Reflective brain? Yes, for Cognitive Investing took me on a journey of my psychological bias (the reflexive brain) that has undermined many of my investment decisions. So well written, this book not only prepares you for rational decision making with your money, but a reflective process for other aspects of your life. This gifted writer's style of stories, life experiences and simple exercises are as entertaining as they are enlightening. But make no mistake; the author delivers clear guidance for constructing and managing personalized portfolios consistent with your investment confidence, available time, age and risk. In a word, his portfolio management technique is "rebalancing" (which he fully describes). If you are managing your investments (or even if you `out-source' your investments) you *must read* this book.
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